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Retail OOH boosted purchase intent by 85%

Research shows how large-scale inflatable structures influence brand awareness and customer loyalty.

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Naduvka
3 min read  |  Sep 1, 2025
Retail OOH boosted purchase intent by 85%

Creative inflatable figures in out-of-home (OOH) advertising deliver unprecedented results in retail. According to recent data, brands using non-standard shapes report an 85% lift in brand awareness.

Large-scale figures don't just attract attention — they build an emotional connection with consumers, which converts directly into store traffic.

The study covered 12 retail chains across the CIS that used inflatable structures in parking lots and storefronts. Control locations without OOH activations averaged only 3% traffic growth in the same period.

Retail OOH boosted purchase intent by 85% — Naduvka